Media Futures 2009

This post was originally featured at Journalism.co.uk

“Gradually more power cuts - the future is more certain than you think”.

“With 90% certainty I can tell you that tomorrow will be Saturday”. 
James Woudhuysen, Visiting Prof. of Forecasting and Innovation, De Montfort University, Leicester.

“Content is not king, its about how people use it. SMS is one of the most expensive mediums but still massively popular”.
Matt Locke - Commissioning Editor, Education New Media C4

These were just a small sample of the varied and interesting points discussed at Media Futures 2009 in London.

The conference explored the future of the media as we move ‘beyond broadcast’.

Speakers and guests included the BBC’s Richard Sambrook, POLIS director Charlie Beckett and TechCrunch’s Mike Butcher.

Themes for discussion included desirable, feasible, challenging and viable futures.

Television
Video on Demand (VOD) was a popular point which divided opinions. Avner Ronen, founder of Boxee, a video service that connects your TV to online streaming media argued that personal video recorders (PVR) were soon to be obsolete.

But as media analysts including Toby Syfret from Enders were quick to point out, in reality TV still has a lot of life left in it. According to his analysis, despite the success of services such as the BBC iPlayer, watching streaming content remains a niche market with just 0.5% of total viewing time being spent on computers.

Newspapers
Panelists were agreed on the future for local newspapers. Patrick Barwise, Professor of Management and Marketing at London Business School said “Local newspapers won’t come back, the classified advertising model that held them together has changed”.

After the conference I ran into Bill Thompson, the BBC’s technology columnist.  Click to hear his views of the future for journalists.